Study On Effect Factors Of Farmers' Trading Behaviour

In China the output value of vegetable listed the second, next only to grain, has become an important source of farmers income. The development of vegetable industry plays an important role in Chinese agriculture and rural development. The farmers as vegetable production and management players, their production and marketing behavior directly determine variation of income and affect the enthusiasm of farmers for production., so the research about the behavior of selling vegetables is important for solving sales difficulty, vegetable circulation difficulty and making industrial policies. Therefore, in this paper, based on the theory of economic behavior of farmers, author researched the behavior of selling vegetables about Hohhot 94 farmers. The conclusions of empirical research are as follows:(1)Since the perishable nature of vegetables and dispersion of planting, vegetables show the characteristics of High-risk transactions and high-frequency trading .So how to maintain stability and continuity of income is household's main consideration when they choose terms of trading. The main motivation of farmers' choice behavior is reducing transaction costs and price risk.(2)The educational background of householder plays a significant impact on farmers' choice behavior. Ceteris paribus, households with low education level will choose pedlar as trading partners.(3)Although the professional supplier, supermarkets and other modern purchasing channels have been widespread, and there is increasing trend, but present small pedlars, wholesalers and other purchasing traditional channels is still the subject of direct transactions.(4)Farmers choose to deal with pedlars, there are three main reasons: First, this tmode of transaction is flexible; meanwhile the cost of transaction is low. Second, multiple transactions make both parties focusing on trade credit; what's more, trading with pedlars can get cash in time, and this part of the cash is provided for the following planting , this action can reduce the risk of transactions.(5)The volatility of price fluctuation is the core factors which affect the vegetable farms'choice of dealing with pedlars, and it plays a positive impact. Based on the conclusions above, policy recommendations proposed in this paper is as follows: At present, a lot of vegetable is sold trough farmers and agricultural commodity markets. Aim for the present situation, we should continue strengthen and support the cultivation of various types of intermediary sales. At the same time, the Government should provide a good environment in market information, legal advice, price coordination and protection. Meanwhile coordinating the relationship of farmers and. Furthermore, the government should consider its enforceability or respect for farmers and barterers, when it makes. The government should actively promote the industrialization.