Study On The Role Of Media In Real Estate Report

Real estate has been a hot topic in the society during recent years. As a result the media are always eager to coverage them. Real estate issues are not only economic issues, but also often involve social issues and even political issues, having a strong relationship with the people's livelihood.In this transition period, the emergence of new class and the adjustment of relationship have been placed. The issues about real estate are more and more complicated. Meanwhile, when the market-based media report topics in this field, they have to consider their interest so that they are often confused about the role they should play in this process.In this paper, the author first summarized the problems of the coverage nowadays and showed what the media were confusing. After analyzing comparatively on reports of Guangzhou Daily, Nanfang Daily and New Express on the real estate field during 2009, the author found there are obvious differences into the issues of concern, sources, genre around these three kinds of newspaper. And the similar points are media on lack of attention on people's livelihood, the proliferation of soft advertisement and reported topic only with a single view point and so on. In addition, the author chose two important events in Guangzhou during 2009 to survey how different newspaper coverage the same event, focusing on the viewpoint and the extending matter.The author finally concludes that the media should keep working under journalistic professionalism, uphold the moral bottom line, grasp the principles and balance opinions from both sides, so that they can upgrade the quality of the reports on real estate and maintain the perfect image of media.