The Status And Trends Of The Advertising And Information Dissemination On Internet

Due to the impact of financial crisis since 2008, the development of advertising industry was challenged, and so was the media structure. Also, the consumer attitudes have completely changed because of the financial crisis, leading to the innovation in the advertising communication strategy.The "lipstick effect" gradually emerged; both consumers and advertisers need more useful information through simple and creative ads to decide which one to buy.Compared to the trend of rising cast of traditional media adverting in the financial crisis, the internet adverting can satisfy the change of consumers' mentality and the advertiser's demand of "low cast, high income".This thesis uses the methods of comparison to analyze that how advertisers change their strategies to adapt to new consume mindset. Affected by the financial crisis, internet users' dependence on the internet was deepened gradually, the internet advertising is no longer exclusive, and the number of user groups of internet advertising was expanding which all made the advantages of internet advertising. The cooperation between different medias would be needed to maximize the advantages. Win-win will be the mainstream in the new round of competition.When the financial crisis is finished, the Internet would face a challenge. The advantage of internet advertising during the financial crisis has fully been demonstrated, so internet advertising needs more dissemination of new strategies like according to target advertising audience psychology, strengthen the network of interactive advertising, spread in the online community and various types of media to communicate and to broaden communication, to meet the higher requirements of the consumers' psychology and accelerate its own development.