Based On System Dynamics Pricing Method Of Highway Passenger Transport

In the reform and opening up 30 years later, the passenger market has developed a significant change, from the original seller's transformed into a buyer's market. In this context, railway, aviation has taken a variety of marketing strategies to grab the passenger market, these strategies include:railway passenger transport carried out in six large-scale speed rather than price increases, a number of high-speed railway construction and operation of civil aviation frequent price-cutting strategy and the development of regional aircraft. Railways, aviation, these marketing strategies to take on the highway a short, medium and long-distance passenger transport market, causing varying degrees of impact, respectively, in the continued division of highway passenger transport market share. Thus, in such a fierce competition, to explore the development of road passenger space and the future direction of important practical significance. The proper development of road passenger fares or not has become an important basis for work, it will directly affect the road passenger transport market share in the high or low, the strength and vitality of the road passenger growth, development, and expanding the possibilitiesIn this paper, theory and practice, a combination of qualitative and quantitative methods, from the economics,system dynamics perspective discusses in detail the theoretical basis of highway passenger transport pricing, pricing methods and pricing models, with a view to the scientific development of road passenger transport to provide a reasonable fare reference. In this paper, the transport costs, market demand, competition situation, the residents ability to pay travel and other road passenger transport tariffs affect the formation and changes in internal and external factors that starting a comprehensive analysis and comparison of the cost-oriented, demand-oriented, competition-oriented, the residents ability to pay travel orientation of these four basic conventional pricing methods, pricing methods emerging from the study because of these four categories of one-sidedness makes the fare pricing largely inconsistent with the actual conclusion. To this end, this paper uses system dynamics theory and methods to construct the basic freight road passenger causal relationship diagrams and flow diagrams, system dynamics has established pricing models.Finally the use of special tools vensim system dynamics simulation software to the basic tariff, Sichuan Road, the development of passenger transport as an example, simulation calculations, the initial estimates for the next year's tariff levels and tariff levels in the changes in relevant factors. Dynamic pricing system to overcome isolation and to develop tariffs from the point of a defect, to a certain extent, be able to provide a more rational pricing of road passenger transport, more specific recommendations and practical demonstration of the theory.