Study On Enterprise Development Model Based On Value Galaxy Modular Organization

Revolution in information technology began in the 70s of the 20th century, it is at an unprecedented rate impact on people's lives and makes people's values, production, management, trading and so great changes have taken place. External environment has undergone tremendous changes, rapid development of communication technology, economic globalization has become an inevitable trend, people deeply aware that dominate the market by the time a company has gone, the competition from a simple business to competition in cooperation. Only in this way to satisfy customers more personalized and real-time high demands. In this context, the modular organization of this production came into being. Modular organization is characterized by a highly flexible way of production coordination, through outsourcing and alliances in the form itself is not good business to other companies concentrate on their core competence, capacity to fit each business organization form a modular, fast customer response and ability of innovation demonstrated a strong advantage.The so-called modular organization is "linked through internal coordination and self-organization processes to achieve organizational flexibility and learning curve to meet the effects of a new organizational paradigm." Modular integration of enterprises and organizations, including the modular sub-module makers, the former has the capacity and strength of design rules, is responsible for the control of complex product integration process. The latter is based on the unique core competencies and superior system capacity, a module dedicated to research and development, the industry value chain, as an important part.On the formation of modular organization motivation, sum up two main aspects:First, exogenous factors, namely technological progress, product design, production process changes in the organization of modular production, modular requirements, and internal organizational structure through adapt to changes in the external environment reflected. Second, endogenous factors, namely, by division of the economy and the efficiency of modular mechanism that modular organization is the inevitable trend of development of organizational model, which is the result of endogenous factors in evolution.Modular organization with efficient resource allocation efficiency, able to quickly adapt to environmental change. Meanwhile, the powerful creative ability to maintain the leading position in modular organization. Modular organization of organizations in practice there are two forms:one is network-based modular organization; the other is the value of modular organization of galaxies. Modular structure of the two organizations in the form of membership, operation mechanism and so there are different degrees of difference.The main difference is the network number of the core business. Web-based modular organization with multiple core businesses, the formation of a multi-polar network. The value of modular organization in the galaxy is only one core business, and this core business to be very strong, has sufficient strength to drive the entire value of the operation of galaxies. This study is aimed at the value of modular organization of galaxies.Porter's value chain theory had a very good deconstruction of enterprises'value creation, but as the environment changes, the value chain with a single theory to guide the production of behavior is no longer suitable. Value Theory galaxy is in the Porter value chain deconstruction and re-formed. "Galaxy" is coming from a draw on the concepts of astronomy, it means that stars, planets and their satellites form of a running system. Solar system like our existence, the major planets around the sun in the same time rotation, planets and their satellites also relatively independent subsystems. There are two forces that the power attraction and escape existing in the galaxy. Manifested only when the two forces to be in balance, the operating system can be stabilized.The "value of the so-called galaxy is an intermediary between businesses, is set to create an enterprise value of gravity system." Galaxies in the value system, enterprises in the smaller size of the border, but the ability to expand the boundaries among members have a clear master-slave relationship and the customer is also integrated into the process to value creation.In the galaxies value system, the flagship company generally has a monopoly of the high level of resources, can create a unique element of strategic industries and core competitiveness, so dominant in the system. Core category and subordinate class of enterprises according to their ability, through the coupling relationship to the Value of galaxies embedded in the network, together with the completion of the flagship class of enterprise value creation. In this process, customer value creation is the value of galaxies starting point and end point.The value of the galaxy modular organization is one of the value networks, its internal relationships by the supply, production relations, marketing relationships and many other substances, such as competition between the main joint activities, interaction. The description of the value galaxy Modular organization is actually a running of the mechanism of the value galaxies reveal the modular organization of value creation and distribution of benefits process.The analysis of this three-fold:first, as the core value of the whole galaxy,the stars enterprise system assumes significant responsibility for the operation of its internal network is equivalent to the value system of the heart beat of the galaxy; Secondly, the value of the galaxy from the modular organization many stakeholders in the composition of the operational efficiency of its supply network will directly affect the production and delivery; again, consistent with the customer value is one of the largest characteristics of galaxies, the customer becomes the value of the operation of the network to gain competitive galaxies One advantage of the killer.The modular organization of the enterprise value of galaxies development model selection, different types of enterprises have different strategic positioning.Flagship enterprises generally have technical standards, organizational ability, reputation, brand, market access, market networks, social capital and customer capital has a monopoly of the high level of resources compared to other competitors can give companies a huge competitive advantage. Therefore, the flagship company making the strategic choice to give priority to the management of these high resources, keep, maintain and improve this competitive advantage is its primary goal of strategic choice.The core companies generally have proprietary technology, proprietary knowledge and other resources, which can generally be brought to the enterprise to some extent the advantages of knowledge-based and technology-based advantages. Such enterprises to their own strength and stage of development have a very clear understanding that if the capacity of such enterprises was promoted to the flagship class of business, its strategic choices should be more forward-looking; otherwise, we should be relieved " module which can make the strategic choice of specialization such enterprises to become excellent" modules."Subordinate class of general corporate ownership of land, physical capital, resources, location, size, and labor and other production factors, a general status of the primary resources or resources. Such companies generally only provide a simple design and production services, the most direct option is to pursue low-cost strategy. However, due to its low production value, the value of the curve at the bottom, not the long-term solution for enterprises, plan ahead to survive in business when they seek a sustainable development path.Toyota built the value galaxy modular organization is a relatively mature cases, excellent play value to the advantage of galaxy systems. Toyota's JIT production concept put forward in the enterprise form a scientific and efficient business processes and firmly in order to maximize customer satisfaction as the goal. And established a strong distribution network of value galaxy, in this network, Toyota and suppliers at multiple levels, a full range of resource sharing, the network made more effective normative approach, showing the excellent management of Toyota.Based on the modular organizations, especially the content of the value galaxies modular organization, features, operation mechanism and other aspects of research, focusing on the value of galaxies within the system in the different position of how the enterprise should be a strategic choice. Finally, by Toyota's case, the value of the galaxy image illustrates the mechanism of modular organization. Present value of galaxies is not much, I hope this can give the relevant areas of research provide some useful information.