Research On Countermeasures Of Traditional Logistics Transforming Into Modern Logistics In Jilin Province

As the rapid development of technology, cybereconomy and electroniccommerce, the acceleration of gloabal economic integration and the degree ofeconomic activities'specialization become higher and higher, modern logistics iswidely regarded as the"The Third Profit Source"besides reducing the cost ofmaterial and raising labour productivity as an advanced organization method andmanagement technology. It is playing an vital role in economic construction andsocial development, also has a great significance to industrialization construction aswell as enhancing regional economy competition. Compare to traditional logistics,the modern logistics have made great progress in the fields of service function,service philosophy, services means, service standard and service area. Generally,traditional logistics means packaging, transportation, loading and unloading as wellas storage of product after its leaving from the factory. However, the modern logisticsencourages the integration, systematization of the logistics processes. The modernlogistics extended the internal logistics to both ends and add new content to it.Besides, the modern logistics combinates the external logistics with the internallogistics; it sets the purchasing logistics as a starting point to deliver products to passseries of links such as packaging, transportation, storage, loading and unloading andprocessing and distribution to get the end-users. It also takes returned logistics intoconsideration. In a word, the modern logistics is a strategic measure which takesmanufacturing, transportation and sales into an overall account. The modern logisticslay great stress on the optimization of the logistics system, it optimized and integreddifferent subsystems in the logistics system, that's the fundamental differencebetween the traditional and modern logistics.It is in last century 90's that the modern logistics was introduced to our country.Despite the late start, the government attached profound attention to the modernlogistics. Revelant government agencies have put forward a series policies to clarifythe position as well as guide and support the development of the modern logistics.Especially, in March, 2009, the State Council issued in order to promote its healthy and orderly developmentin the long run, which pointed out its developing trend and direction.Jilin Province is located in central region in northeast of China , which is animportant geographical position. The pillar industries of Jilin Province, namelyautomobile industry, agriculture, chemical industry and pharmaceuticals have strongdemand for mdern logistics. The development of modern logistics in Jilin Province isof great importance for the revitalization of the Old Industry Bases and thecomprehensive development of economy of Jilin Province. There are already certainbasis and conditions for developing modern logistics in Jilin Province, however, the low-level traditional logistics still dominates in Jilin Province. The whole society lacksadequate awareness of modern logistics. A large number of logistics demandshaven't been released from industrial and commercial enterpises, actually, a lot ofenterprises would rather purchase equipments and vichcles to establish their ownlogistics business. Also, most logistics enterprises in Jilin Province emerge fromphysical distribution enterprises in the system of planned economy, as a result, theyhave inherent shortcomings in service consciousness and management. Theseivices they are able to provide are confined to traditional storage, transportation,etc. The value added services are so scarece that they cannot satisfy the meetmarket and customer-specific demands, which leads to the low-level of externallogistics and specialized logistics, in addition, the lagging overall modern logisticsdevelopment level in Jilin Province. It desperates for relevant countermeasures incombination with the industrial structure of Jilin Province to realize the transformationfrom traditional logistics to modern logistics and bridge the gap between developedareas and Jilin Province.This article summarizes the development history of logistics along with thedifferences between traditional logistics and modern logistics. It also points out thestrengths and constraints of developing modern logistics in Jilin Province. Factoranalysis is adopted to make a quantitative analysis for measuring the modernlogistics development level in Jilin Province. Changchun is the provincial captal cityof Jilin Province. It has a high level of economy. There are comprehensive range ofuniversities and research institutes in this city, which provides leading capacity inscientific research. This determines Changchun has an incomparable strength indeveloping modern logistics in Jilin Province. In the issued bythe State Council, Changchunis also selectedas nationwide regional logistics joints. Therefore, Changchun should give full play toits strength as a core city to perform its bearing, radiating and exemplary functions.The experience of developing modern logistics in developed countries anddeveloped provinces and cities in China as well as typical modern logistics enterprisein Jilin Province is referenced in combination with the industrial structure to proposethe strategic positioning for modern logistics in Province. A development planning isalso drawn up. Finally, specific countermeasures are given as follows to accomplishthe traditional logistics'transforming into the modern logistics: The logisticsmanagement system need reforming to establish a integrated, open market withorderly competition; the policies and requlations need consummating. On the basis ofthoroughly applying the existing relevant policies, new policies and requlations whichare able to contribute a lot to the development of modern logistics in Jilin Provinceshould be drawn up as soon as possible; the planning of modern logsitics should becombinated tightly to the industry structure in Jilin Province, the focuses of development are agriculture logistics, automobile logistics, chemical logistics andpharmaceutical logistics; the infrastructures should be reinforced on the assumptionthat the future demand of logistics will be expanded; a public logistics informationsystem platforms need to be built to raise the logistics informatization level andconsolidate the logistics resources ; logistics standardization need popularized topromote the modernization of logistics; advanced logistics technologies andequipments need to be widely and intensively used to increase technology contentand improve the efficiency; industry association need to be paid highly attention toconnect enterprises and the government. It can also help to make scientific plans;statistics system related to logistics need improving to establish regular procedureand rules to release statistics related to logistics regularly; logistics personnelcertification system need implementing to cultivate as many logistics managementtalents as possible; the coopration between enterprises and insititutes need to beintensified to encourage the research and innovation in logistics and the applying ofadvanced technologies and equipments in logistics enterprises.