| With China's rapid and stable economic developing, along with personal disposable income rising, consumer awareness of the people has gradually been enhanced. China's Scientific and technological level continue developing and comprehensive national strength is also rising. Given such background, the bank card industry came into being and flourish, enriched people's everyday means of payment, changed people's understanding of money and improve the efficiency of the payment, reduced the cost of transaction and improve the security of the transaction.Till the end of 2008, there are more than 18 million bank cards have been issued, bank card business and the amount of spending substantially grew year after year, bank cards have been widely used. Bank Card Industry has also formed a relatively complete industrial chain, and gradually matured. Bank card business as an important intermediary service of commercial banks, created a lot of profit. Therefore, foreign commercial banks and bank card organizations put a lot of thought on China's banking card business. Domestic commercial banks and bank card organizations face serious challenges. This paper, based on the theory, combined with international and domestic situation, compare and analyze the bank card industry's development and evolution in the developed countries, based on our present developing pattern of bank card industry as an entry point, analyze the main path, the problems and coping strategies of China's bank card industry, using data analysis, comparative analysis method.This article has a total of three parts:The first part gives an overview of the bank cards. At the beginning, present the inevitable reasons of the creation of the bank card on the perspective of the evolution and development of currency. The bank card is far superior to the traditional cash-settled and transactions in the convenience, security and economy aspects. Describes the definition and characteristics of bank cards, bank cards in this article refers to debit cards, credit cards and stored-value cards that have consumer credit, perform the function of credit, transaction and access to cash.Second, introduced the development and evolution of bank card industry in the United States, Europe, Japan and Taiwan, summed up a few bank card industry's the future developing trends: first, the bank card industry keeps going concentrating; second, advanced technology and management applied in bank card industry in large scales; third, third-party professional service providers continue to emerge and integrate. These trends and characteristics provide an important reference for the development of China's banking card industry.The second part describes the development and the process of historical evolution of China's bank card industry, the industry developed from the initial stages to the network stage, then created the China's own national brand - China Union Pay, and went abroad and forged into the World Bank Card Industry chain . CUP's establishment and development spurs China's commercial banks to promote the establishment and improvement of standards for various technical management and workflow, expanding its mobile payment services, online payment services and bank card value-added services, provide cross-bank inter-regional transactions clearing services for the commercial banks, and promoting a unified standard specification CUP cards. China's huge potential market has also attracted many foreign banks and international organizations to enter the domestic bank card business, the domestic bank card business competition will become more intense.Second, this part analyzes the current development of China's banking card industry problems. China's current laws and regulations seriously lagging behind the development of the bank card industry, caused a certain degree of impediment for the development of the bank card industry. Personal and corporate credit information system construction work carried out rapidly, this system provide valuable credit information and decision-making frame of reference for consumer credit institutions and the card-issuing banks. But the credit information system contains information that is not complete, yet to be gradually improved and standardized. In addition, because of the negative impact of the financial crisis and rampant crime, the total amount of bad debts of bank cards continued to increase, causing commercial banks, bank card organizations and the central bank's serious attention.Since China has experienced a long period of natural economy and planned economy, the time of the establishment and development of the financial industry is short, and propaganda is not enough, the public consumers'awareness is old, do not agree with the credit consumption, and lack of understanding of the bank card. Commercial banks'marketing and management regime fell behind, some commercial banks are still in the product-centric marketing concept, lack of the analysis of market demand, but simply in order to seize market share, more concentrated at a low level of price competition. Bank card acceptance environment between urban and rural areas are different ,resulting waste and inefficient allocation of resources, so that bank cards can not be effectively expand, limiting the cardholder to the bank card use. The recent variety of bank cards crime caused cardholders and commercial banks suffer a great deal of loss, that is a serious impediment to the development of the bank card industry and misleads the understanding of bank cards.The third part makes several suggestions on the development of China's bank card industry. First of all, we should improve relevant laws and regulations of the bank card industry, use industrial policy to guide bank card industry into a healthy developing. Clear obligations and responsibilities of bank card industry participants. Secondly, improve the receiving environment, strengthen the banking card industry by supporting infrastructure. Third, commercial banks should change their philosophy and update management system. Commercial banks should get rid of the product-centric marketing ideas, and establish a market-oriented, customer-centric marketing concept, fully understand the customer needs, and actively explore the potential demand of customers, and constantly upgrade their quality of services,make innovation on products to meet customer needs .Finally, create and maintain a world-renowned national bank card brand, develop its own intellectual property, and prevent foreign technology companies and bank card organizations to seize the initiative and the right to speak. And improve service standards and standardization system, learn from advanced foreign technology and ideas to upgrade its technological level and management level.Bank card, as a means of modern transaction instrument, with its safe, convenient, efficient features, is going to be a main tool in international financial business . With the opening up of China's financial markets and the bank system reform, bank card products become the focus competition field of commercial banks and bank card organizations,. Domestic commercial banks and bank card organization must seize the current period of rapid development, use the location advantage, seize market share, combined with the country's preferential policies, so as to promote the development of bank card industry. |
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