The Value Proposition And Strategy Analysis Of Our China Midium-sized&Small Enterprises

SMEs as an important part of the market economy, not only promoted the development of national economy, but also in absorbing Jiuye, technological innovation, She Hui stability has played an important role, therefore the national economy in the States occupy a very important position. Since the reform and opening up of China, in international trade, SMEs also play an irreplaceable important role. Currently, internationalization of SMEs as a systematic project, in our late start time, immature market mechanism, the low level of self-governance, lack of international experience and strategies of SMEs in international operations also spontaneous state.The process of internationalization of SMEs in China have struggled, friction. Development of SMEs in China and international problems facing the development of our national economy into the future one of the problems be solved. So, Internationalization of SMEs in the value of location, drop, and how to promote the internationalization process is worth inquiring. In view of this, this theory in the past history and literature summaries based on the internationalization of SMEs on the status of and fall of Value contrast, combining the characteristics of SMEs in China and the international economic situation changes, put forward the internationalization of SMEs in China countermeasures and suggestions.Intended to emphasize the internationalization of SMEs is a systems engineering, government and business to the spirit of service, improve, change ideas, to promote small and medium enterprises based in China, has grown to international operations, driving the growth of the national economy.In this paper, " The value proposition and strategy analysis of our china midium-sized &small enterprises" in the title in four parts related discourse analysis.The first part of a brief description of the internationalization of SMEs. Criteria for the classification of SMEs in China, compared with the international standard, China's SMEs, the number of employees exceeded the standards of people worldwide standard -500, the analysis of bias may exist in some contrast, but according to "Provisional Regulations on SME standard" type of division of enterprise scale The results of the corresponding proportion of SMEs with foreign consistent. Internationalization refers to the companies actively participate in international division of labor, multinational corporations by domestic enterprises into the process. From the analysis of the current features of international,This article reckons that of the connotation of the International Baokuo following basic elements: enterprises should actively embedded in global value chains, the division of labor and market participation Guo Ji Jing Zheng; worldwide optimizing resource allocation reflects the core competencies; to achieve from the value chain Diduanhuanjie part of the transition to high-end, to achieve maximum business benefit. Classification standards for Chinese SMEs to determine the object of this research, and in accordance with international basic content and features shown, raised the basic content of the internationalization of SMEs and international significance. By a brief description, that the process of internationalization of SMEs is a gradual process.The second part of the Internationalization of SMEs in the start of value orientation. In 1985 by Harvard University professor Michael ? Porter in his book "Competitive Advantage," a book put forward the concept of value chain and value chain that is the essence of value-added chain, but the value of enterprises to participate in activities, not every a link is to create value, in fact, only the value of certain activities truly create value, enterprise value chain in certain strategic areas on the edge is actually the core competitiveness of enterprises.1992 Acer Group founder Stan Shih, Taiwan's Acer's future development combined with the famous "smile curve" theory. In 2001, Griffin and other establishment of the Global Value Chain. Under the pressure of competition, the global value chain constant decomposition and integration, the new value chain and strategic links, and performance as represented by the large multinational companies had to give up some part of the value chain, value chain processes to both ends of the development and focus, and constantly adjust their core. From the above basic analysis on the value chain and international trend can be seen that the internationalization of SMEs in China must take the following points: (1) international competition is not only the competition between companies and enterprises, more performance to the competition between the various value chain. (2) sustainable development and ownership of SMEs to international competitiveness must focus on cultivating core competitiveness of enterprises, for certain strategic sectors of comparative advantage. (3) distribution in the global value of the "smile curve", the technology research and development and brand services occupy the upstream and downstream high value-added, SMEs often abandon its embedded base of certain non-strategic sectors, such as spare parts processing, assembly, etc. , in a modest middle value. From low value to high value of the forward part of a process.(4) the global value chain in the social division of labor driven by decomposition and increasing opportunities for integration, there will be a new value chain and strategic links, demonstrated not only its technological breakthroughs, as well as management innovation. SMEs only seize the opportunity to actively embedding, have the opportunity to link the global value chain development, and have international competitiveness. From the early 80s of the 20th century, China's enterprises began to participate in the globalization process, has manufacturing advantages in many fields, now Chinese enterprises with the labor and cost advantage to become part of the global value chain create significant role, and formed many small and medium enterprises cluster. As the value of the form of knowledge from the material value of information products into the form of development, China's SMEs in the global value chain of this huge increase in production has not brought benefits to the equalization. Own technology and brand industry in the global value chain to reap high profits,Then occupy the high end of the value chain link; and labor resources based on cost advantages and other advantages of the labor-intensive enterprises, only at the lower value-added processing and manufacturing and distribution of profits curve "valley." This built on the basis of comparative advantage on the formation of the international division of labor, making China the Zhongxiaoqiye basically is a global industrial chain in the low-end, the global value chain of distribution is also disadvantageous position. Currently, competition in the global value chain nodes in the same scale of China's SMEs and SMEs in developed countries still exist many gaps: First, China's foreign trade as a major regional Europe and the United States and other countries, the internationalization of SMEs in the process of its compliance with corporate internationalization stage theory, after a goods and technical level of internationalization, the European and American SMEs to focus on the capital level of investment. As the Japanese SMEs in East Asia and large enterprises as the close division of labor, the internationalization process has experienced leaps and bounds, that is, through a simple import and export trade was chosen the way of foreign direct investment across the capital level, and more likely to establish strategic alliances; Second, compared with small-sized foreign enterprises squeezed,Coupled with the constraints themselves and the domestic environment and other factors in the low status of the global value chain, margins are thin, more money is difficult for enterprises to capital accumulation level. In international trade the vast number of SMEs in the overall basic commodities and technical trading level. This section emphasizes the internationalization of SMEs is a systems engineering, to a reasonable value orientation, its internationalization process is facing historic opportunities, but more of a challenge.The third part of the process of internationalization of SMEs in China a comparative analysis of the gap. In China, SMEs also become a social market economy in mind the most active part of the national economy in China occupies an important position and plays an irreplaceable role. SMEs, sustainable development and international operations, directly related to the innovation capability of China's economy and sustainable development capacity. Internationalization of SMEs operating current disparities in causes of and weaknesses are still reflected in the internal governance and external environment aspects.This section in respect of the status of domestic SMEs in the national economy and the increasing internationalization of the process of comparative analysis of the root causes of disadvantage that the Internationalization of SMEs not only faced with international challenges, and there on its own and the domestic environment, many problems become international of the problems to be solved.The fourth part of the Internationalization of SMEs in the development of strategies for reflection and analysis. Internationalization of SMEs is a systematic, strategic link into the global value chain, competition aims to integrate resources in a wider range of factors, competitive advantage and continuous access to enterprise survival and development power. Present the actual situation faced by SMEs in China, the internationalization process requires the spirit of solid foundation, the principle of gradual and orderly progress, in order to carry out under the long-term planning. Government and business to further strengthen the functions of the service and their own governance, international development of SMEs planning long-term strategy and identify international business operations in the core competencies of the training objectives, select the appropriate status of the embedded business approach to maximize the sharing of the benefits of economic globalization. this section separately from the government, enterprises and internationalization advantages of building in the perspective of the internationalization of SMEs in China's development strategy.In short, to promote the internationalization of SMEs is a systematic project, the internationalization of SMEs should become the next focus of economic development strategy. SMEs into the global value chains to compete and strive to promote the value chain of high-end part of the Government needs to balance the financial ecology, the development of SMEs and improve the laws and regulations, provide the international development of SME policy support and intermediary services, to create a good business, economic development, environment and atmosphere. SMEs in international operations, to change management theory, to overcome its own shortcomings, for scientific governance, training resources, ability to integrate,Play to their comparative advantage. Internationalization of SMEs as a systems engineering, government and businesses need to continue the integration of innovative and efficient in the future to promote SME development as a major strategy and choose their own way companies value chain embedded in global competition. Based on the above analysis, the following recommendations: Internationalization of SMEs is a systems engineering, to overcome impulsive mentality, the spirit of the principle of gradual and orderly progress solid foundation, government, enterprises must fulfill together to resolve international problems, improve the international of all kinds of support and services needed to build system, And select the appropriate manner, the international development of SMEs to a new level.