| ENR (Engineering News-Record) categorizes international engineering contract market into 7 parts:Asia, Africa and so on. Chinese construction enterprises perform differently in respective marketplaces. Firstly, this article analyzes current international market situation and Chinese enterprise performance. Secondly, by comparing marketing strategies between domestic company A and China Construction Engineering Co., summarizes competitive advantage and disadvantages of both. Finally, based on their developing roadmap, the article comes up with an effective approach of improving international competiveness and developing international engineering contract market, which would be a good reference for domestic construction companies. |
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