The Research On Marketing Statics Of Large Enterprise Customer In Yinchuan Power Supply Bureau

The special nature of large power customers are not only the economic efficiency of enterprises direct impact on the social impact will be indirect. How to increase market awareness, identify, focus on the customer resources and increase economic efficiency of enterprises, is the urgent need to solve the urgent business, of power supply enterprise customers marketing strategies is of great realistic significance.This paper studies are:the power supply bureau in the Yinchuan marketing of specific conditions and Yinchuan Power Supply Bureau marketing of electricity consumption, based on the basic theory of using the power of marketing through the economics of the 80/20 Law, combined with SWOT analysis, scientific analysis of main power market and marketing environment and the large customer load characteristics of the analysis, combined with the characteristics of the power industry big customer identification, evaluation, classification, and for different types of large customers to develop appropriate marketing strategy to achieve a win-win goal.