Study On Spatial Characteristics Of Domestic Tourists Market In Anhui

Tourist Market is a multidisciplinary field of study, scholars from different disciplines analysis the tourism market on different perspectives. The space method and technology are mainly used of analyzes tourism source and destination in Tourism geography.The study area of this paper is Anhui Province. Based on the conclusion of considerable materials, data treatment and multivariate statistical analysis, this paper makes a deep study on domestic tourism market of Anhui Province. The fields of study include distribution of domestic tourism, current situation of domestic tourism market, characteristics and spatial distribution of tourism market, factors of omestic tourism market and so on. And accordingly for the development of the domestic tourism market in Anhui Province to make recommendations.Through research on tourist flows, can be reflected from the space characteristics of tourism market. In this paper, In this paper, is summarizing previous research of tourism flows, particularly concluded based on tourist flows and tourism source market research. The purpose is to explain why the tourists is unevenly distributed within the region, and provide scientific basis for determining development target for the tourism industry of the cities in Anhui.This paper is analysis demographic characteristics and consumer behavior characteristics of the structure of tourism of Anhui's domestic tourists. The main purpose is to have an grasp of the overall situation of Anhui's tourist. Anhui's domestic tourists mainly constituted by the 25-44 years old people and accounted for the largest proportion of enterprises managers.The purpose of analysis the structure of space-time of Anhui's domestic tourism market is grasping the tourist source situation in two ways. On the one hand is the tourist source situation of Anhui domestic tourists, on the other hand is the spatial distribution of domestic tourists in Anhui. The domestic visitors mainly from Anhui province is accounting 40%; Yangtze River Delta tourists from other provinces for more than half of the total visitors, is the major source markets outside the province. The top few of distribution of domestic tourists in the proportion of Anhui are Huangshan , Anqing, Hefei, Chizhou and other, domestic tourists in Anhui's is always selecting the Huangshan city ; ,the proportion of tourists to Hefei is on the rise.The paper is classified the 17 cities in Anhui Province through evaluates the strength of the tourism development and tourism location providers. Huangshan, Anqing and Chizhou are mature-type tourism city; Hefei, Wuhu, are stable-type tourism city; and the other cities are weak-type tourism city. There are more tourist to choice the mature-type tourism city, and this is in accordance with the Spatial distribution of the tourists proportion.Anhui's should grasp the city tourism development orientation, design of scientific and rational tourism products, cooperate wih the Yangtze River Delta region for regional tourism and strengthen domestic tourism service quality management.The course of this study, taken in the previous qualitative analysis, based on indicators of each factor to measure as far as possible, and can provide quantitative analysis. However, in the course of the analysis, the relative would give up a number of factors can not be directly used to measure the development of indicators, it is this need in the next work to further improve the content.