| Along with the development of Internet technology and Integrated Marketing, most companies use Internet as their chief way for marketing and advertising,therefore more and more advertising agency and bosses pay more attention on Internet advertisements, we can also say online advertisements.Being the first country created the computer, the USA has great development in IT area of all over the world, meanwhile she is also the one that the first Internet advertisement was born. In these years, the USA has always been the precursor of Internet advertisements.China is a big country which also has a great number of people online, and that number has a fast increasing these years which has passed the number of the USA in 2008. But the development of Internet advertisement still has a long road to go for China. And till now, there is little research on Internet advertisements of American portals in China, and this essay will do some research on Internet advertising characters of three main portals in America, which wishes providing some useful experience to Chinese Internet advertisements and websites. |