| China has made great progress in economic and social since three decades, economic success. However, the corporate social responsibility is frequently reported scandals, such as, food and drug safety, product quality, environmental pollution, the health of employees. These events have aroused great concern in the country. On the other hand, with the development of economic globalization, more and more Chinese enterprises participate in the international competition. The developed countries also have developed corporate social responsibility, such as Japan, Western Europe. The international market more and more emphasis on the corporate social responsibility. Sweatshops are condemned. So, strengthening the corporate social responsibility is inevitable to participate in international competition. Under such circumstances, Overseas-funded enterprises issued the first independent corporate social responsibility report (CSR), then, the large state-owned enterprises began to follow it, gradually, it spread to private enterprises. Of course, in this process, the government has played an important role; non-governmental organizations, non-profit organizations, industry associations, the media also play a role in a wide range; Academic researchers also promote the development of CSR from theory and practice.Previous studies mainly extracted social responsibility information from the annual report. The Relevant research is mainly experience introduction. The rise of social responsibility reports has raised new demands and possibility of research. What is the status of CSR? What are the factors that affect the disclosure of the report? Is the CSR get payback? These problems have been proposed.This article is divided into the following sections:Chapter one is the introduction. It introduced the background and significance of the research, the framework, as well as advantages and disadvantages.Chapter two is status description and literature review. First of all, it defines CSR on the basis of literature review. In this article, Social responsibility refers to the responsibility of environment business, employees, products, communities and other stakeholders, not including economic interests. CSR refers to a reflection of social responsibility, and it has other name, Environmental Reports; Health, Safety and Environmental Reports; the Sustainable Development Report (SDR), and so on. Secondly, it reviewed the development process of international and domestic CSR, the total number of global CSR nearly 20000, and the report name changed from environmental report to the CSR and SDR. The article also analyzed KPMG survey report (2008) from trend of CSR, industry differences, country dynamic, standards. In China, it analyzed the situation from 1999 to 2008. Then, it introduced G3 guidelines, including its emergence, development, content and principles. Finally, it reviewed the literature of impact factors and economic consequences.Chapter three is case studies about Lenovo and Intel. It compared the form and content of their CSR, from the subject, the pages, feedback mechanisms, means of disclosure, third-party audit, key part, understanding of social responsibility and negative message. It provides reference for Chinese enterprises.Chapter four gives an empirical research about economic CSR's influence factors. According to the literature review and basic theories, we provided five factors which affect CSR observably and built up regress model which is using CSR's report information index (SDI) as explained variable and using influence factors as explaining variable. Also, this chapter analyzed the sample CSR including A Share Listed Company's CSR during 2005-2007 and got the CSR's SDI. It turned out that besides financial performance and financial position, the enterprise's value, growth, size are the important factors affecting the CSR's SDI.Chapter five also provided an empirical research about economic consequences of CSR. This chapter hypothesized that the independent CSR is very helpful for improving corporate value and financial performance, then built up regress model with controlled variable which is using CSR's report information index (SDI) as explained variable and using corporate value and financial performance as explaining variable. At last, it turned out that CSR significantly improves the company's value instead of financial performance and position.Chapter six concluded the research, and made suggestions. The main conclusions of the study are: (1) in recent years, the number of CSR has increased rapidly both international and domestic. Publishing CSR has become a mainstream. It can be expected that the proportion of the company which publish CSR will continue to rise, and the country differences, industry differences will be narrowed. (2) The development of CSR is bound to lead the establishment of related guidelines, criteria, audit institutions. GRI guidelines for sustainable development are the most widely used and most authoritative guide, which will play an important role in the future. (3) the comparison of Lenovo and Intel gave Chinese companies an example. (4) the empirical study found that besides financial performance and position the Corporation's value, growth, size are the important factor affecting the CSR's SDI (5) The CSR significantly improves the company's value instead of financial performance and position. It's mean that the CSR in china has not yet attracted the attention and the socially responsible investment's awareness need to be enhanced.The contributions of the research include:First, previous researches are based on the annual report, and this article is based on independent CSR. Because CSR rose in China since the last few years. The number of report is very small. There is no actual condition for previous research. With the building of a harmonious society, disclosure CSR will become the development direction, which makes CSR research inevitable. Therefore, this study improved the causal relationship between the object and conclusions, and increased literature.Second, it described the practical development of the latest status and provided reference for people. In this paper, the latest message is from authoritative institution at home and abroad.Third, this article provided guidance for practice. The current description of the situation, forecast will help enterprises understand the current situation and trends, and deal with it reasonably; the G3 guidelines, the analysis of form and content can provide information enterprises; empirical study help enterprises to understand CSR and its commercial value, strengthen the management and disclosure of social responsibility.The limitations of the research are: (1) The research method is relatively simple. The design of some variables is not reasonable. Increasing variables and considering more factors can make up the problem.(2) Because the Chinese independent CSR started very late and my research time is limited, the number of samples is small .it may lead to deviation of the conclusion, the representative ness of the conclusions was weaken. |
