| Nowadays, the environment and conditions which the company is in and the enterprise self are changing and developing fleetly. Especially, the changes are important for the developing company. The developing company can make itself bigger through entering a new market and developing a new business. However, to enter the new market and to develop the new business is difficult for each developing company. So, the strategy making is a key point for developing business.For those company that want to enter a new market or develop a new business, they need know something about environment and conditions. What is an opportunity in external factor, and how to avoid the risks and the threats in external environment. Which position are they in competitive profile. How many advantages can be taken for developing a new business. Which disadvantages need to overcome for entering new market. How to make a appropriate strategy to develop themselves fast. Especially, under the finance crisis, every company of every walk of life is caught by finance crisis, making a appropriate strategy is a key for company developing.Based on a broadly review of relevant literatures on strategy management theories and marketing theories, this article analyses the situation of HC company, which is a developing company in software outsourcing. When HC Company develops its Euramerican business, HC Company gets a lot of trouble, including finance crisis. This article analyses external factors to point out the opportunity and threat for developing Eruamerican business. And analyzing the competitive profile for HC Company, and analyzing internal factors to list the advantages and the disadvantages. And getting all of the key factors for developing Euramerican business, and evaluating these key factors to get some opportunities and modes which will be use to select. The better mode will be selected to develop Euramerican business of HC Company, and some measures will be listed for Euramerican developing. |
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