A Study On The Index System For Competitiveness Evaluation Of University Hotel

University hotel is an important component of the university logisitic and supporting system. It accommodates guest from the academic activities, training programs as well as official visiting events, and functions as the window of the university. Meanwhile, as part of the socialization of the university logisitic system, university hotel is undergoing an unprecedented marketization progress and has already break the restraint from the planned economy. University hotel now is an independent economic body and actively participated in the socialist market economy. Hence, the operation of university hotel demonstrates both features from market economy as well as unique characteristics as a component of educational system. This paper, with the competetiveness of university hotel as the main study object, discussed its evaluation, foster and management.This thesis consists of 4 parts. Part 1 introduced the background of this study. Starting with noting the significance of conducting a research on the competetiveness of university hotel, the brief content, structure, methodology as well as the creative point of this study are illustrated in this part. Part 2 makes a literature review on the related study, namely theory of competetiveness,index system for competetiveness evaluation of hotel and the study on the socialization of university logistic and supporting system. The 3rd part is the core of this study in which part a index system for competetiveness evaluation of university hotel is constructed and analyzed. The construction of this evaluation system includes seting the principle according to which index are selected and identifying the influential factors of competetiveness, AHP is used as the main method to build this system. The 4th part takes Shiyuan Hotel of Huanyin Normal University in Jiangsu Province as an example, a competetiveness analysis according to the index system is conducted. The last part also gives suggestions on the fostering and enhancement of Shiyuan Hotel competetiveness.