The Aplication Analysis Of Impliment Implicit Marketing Into Automobles

The construction of the automobile distribution system is very important for the surviving and development for the automobile enterprises.The mode of marketing is the soul of the whole distribution system.Build scientific marketing mode is the key of supporting the marketing system. With the market economy system deep reforming and the fast development of the capital market of our country, reforming a mode of automobile marketing becoming an important item.This dissertation aims at analyticing the implict marketing mode, construct the marketing mode of automobile fit for our country, offer the evaluation system of implement the implict marketing mode to the enterprises. It adopt theory research combine with demonstration method, analysis the instance of automobile implict marketing mode, implement the theory to automobile industry.Firstly this dissertation introduces the theories of implict marketing mode completely. It includes the conception of implict needs, the connection of implict marketing mode,the causation, the meaning of KANO mode, laddering technic and so on.Secondly it presents the instant of automobile marketing. It makes America, Japan and German for example to introduce the other coutries'automobile model, research our country's instant of automobile marketing , advance the problem of our country's model.Then it contruct the implict marketing model for China automobile. Fistly it construct the theory frame, from three aspects: theory, organization and technic to study the implict marketing model fo automobile, then construct the model, lastly design the system for evaluating the implict marketing model of automobile. Finally, we implement the model that constructed to practice, and evaluate the finally effection of implementing the implict marketing model, then advances some universalism suggestions for automobile marketing.