Research Of The Business Model Of China's Agricultural Enterprises Operating

The reform of china's rural areas is based on the household contract responsibility system for the beginning of the implementation. The establishments of this management system have greatly mobilized the enthusiasm of peasants, the liberation of the agricultural productivity and achieve our country's first leap of agriculture. Entered the 20th century 90's, it appeared in china's agriculture that production costs are high, the grade of products are low, the structural surplus is serious, and the growth rate of the income of the farmers decline. At the same time, in economic activities of rural areas, the contradiction between products and commodities, costs and profits, small-scale production and large market is obvious. At present, China's peasant mode of operation and characteristics is not out of the scope of small-scale peasant economy, still a small one way of doing business. It emergence new changes that the agricultural economy has develop further, and China's market system has improved gradually, and as well as the domestic market after accession into the WTO has been unified into the world organization framework, and so on. The limitation of Small-scale agriculture operating is more and more obvious. It requires that we must change the Status quo which is the main body of scattered Farmers, small-scale production, and extensive, low-efficiency business model of agricultural production. However, the implementation of agricultural enterprises operating are operating in accordance with the requirements of market economy, market-oriented and cost-effective for the center to the development of agricultural resources, based on the household contract responsibility system in maintaining stable under the premise of the existing rural productivity level and the level of economic development based on the decentralized management of peasant organizations, and optimize resource mix, improve agricultural productivity in order to address the excessive fragmentation of agricultural production and non-organization of the current issues of agriculture the main crux of the problem. As the household contract management system reform of China's rural areas after the "second leap", the operation of agricultural enterprises in rural economic system, another innovation. In market economy, agricultural production has gradually become adapted to the new situation calls for a market-oriented, large-scale and depth of the development of increasingly sophisticated process, but also a bottom-up, endogenous changes in the system.Since reform and opening up the theory for the agricultural sector for a number of enterprise management research, made a number of agricultural enterprises run by model. At the same time, agricultural enterprises operating in China has been the practice in many areas, and the formation of a number of practice models. Business practice of these agricultural enterprises, agricultural enterprises on the one hand, our country have a certain business objective necessity, on the other hand, also requires a theoretical model of agricultural enterprises to carry out research and analysis. This study from the Chinese reality and seeking truth from facts, and explore the conditions of our country in line with the business model of the agricultural enterprises, agricultural enterprises for the practice of business and provide a theoretical basis to promote the theoretical research and practice is important to deepen.In this paper, the theory of enterprise management of agricultural research base, the logic of combining with the summary, empirical research, qualitative analysis with quantitative analysis, such as a combination of research methods, the business model of China's agricultural enterprises are presented systematically.This paper, which, basing on the theory of agricultural enterprises operating, use logic of combining with summary, empirical research, qualitative analysis and quantitative analysis to systematically study the business model of agricultural enterprises operating. In this paper, the main body is divided into four chapters. The first chapter mainly introduces the research purpose, significance and the current research situation.The second chapter introduces general theory of agricultural enterprises operating, including the content, characteristics and significance of the agricultural enterprises operating and the relationship between several areas.In the third chapter, the business model of agricultural enterprises operating can be divided into independent farmers'agricultural enterprises operating, farmers'cooperative agricultural enterprises operating, and corporate agricultural company agricultural enterprises operating in accordance with the different nature of business organizations; it can be divided into production, supply and marketing-based, mixed-type, according to the different stages of agricultural production activities which organization of agricultural enterprises operating involved in. The type of production is to focus on agricultural production in one or a few agricultural products. The type of supply and marketing-based is to provide technical guidance on the means of production or services, as well as agricultural products processing, storage, transportation and marketing. The mixed-type is to participate in mixed including agricultural production, agricultural processing and marketing of the whole process, but also agriculture, tourism and other tourism and leisure. And then it analyzes the advantages and disadvantages of each model.The chapter fourth is based on the advantages and disadvantages of the business model of agricultural enterprises operating to promote operational policy recommendations.