Research On The Enterprise's Culture Of Hunan Xinhua Bookstore Under The Diversification Strategy

According to relevant statistics, most of private enterprises in China have adopted diversified modes of business operation as well as the majority of the top of 500 enterprises in the world which illustrates that the diversification strategy is still the strategic thought and behavior which is adopted by the majority of enterprises in the current world. However, as the post-competition trend, cultural competition is attracted extensive attention by the business and academia. Nowadays, Theoretical study on the current corporate culture has become more and enrich, but in the context of strategic perspective, most studies at present only remained under a unified level at the background of corporate strategy, which get a certain universal theory and results. And the earlier research is not from a different perspective of the strategic background. But most of today's enterprises adopt diversified strategies, so we should pay close attention to the building of enterprise culture studies in this context.Based on the methods of comparative study of the literature, the logic deductive reasoning method, investigation method and statistical analysis and so on, this paper analyzes the building of enterprise culture in the context of diversified strategy, and finally gets the concludes: the building of enterprise culture of the mother and child company at the background of leading product type and related type diversified strategy against culture has become more unified building.On the one hand, this paper hopes to show the related conclusions of the building of enterprise culture at the background of a diversification strategy, and seek a diversification strategy and culture combine to form a special enterprise culture theory at the pluralistic context, so as to guide the corporate culture development with a diversification strategy, and lay a solid foundation for the future competitiveness of enterprises and for long-term development. On the other hand, using this conclusion as a guide and combining with the current tools and methods of the building of enterprise culture at home and abroad , this paper points out the specific measures and implementations of the different levels of unified building of corporate culture of Hunan Xinhua Bookstore, so as to guide the development of business, and to seek and to create a long-term, sector-specific road for the National Xinhua Bookstore system...