Analysis On Local Development Of China's Network Game Industry

Until 21 century, the network game industry has already become the very important entertainment industries of the world. Up to now, formed some strong strength network game company, and the business model and industrial chain are also formed. However, the development of which also lead to some questions, such as addictive behavior, without permission server, product homogeneity and so on.This paper deals with advantages and disadvantages of local network game industry of our country, combining of its industrial chain in the sight of localization in the ways of literature, inductive reasoning, comparative analysis and so on. Then the paper choose two aspect which is research and operators as proof object. It has been proved that localization of our network game industry is basic strategy to it. And this paper gives an overview of how to promote the development of exploitation, operators, and value-oriented. Then cases are cited to give use for reference.From what has been discussed above, we can come to the conclusion that original research and development is basic and power, operational innovation is key and protection, and value-oriented is life and soul.