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Telecommunication Is In Motion And Does Business Commodity Plate Managers Research

Posted on:2009-05-23Degree:MasterType:Thesis
Country:ChinaCandidate:S L PengFull Text:PDF
GTID:2189360278966131Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In consumer goods market competition numerous and complicated, rate war was once looked upon as magic weapon. But be in motion and do business gradually, business knows the damage arriving at price war, tries to step off the price whirlpool. But brand molding the proper service and customer manage one of the means being to shake off rate war. The brand idea already is deeply rooted among the people, Coca-Cola, treasure clean these famous international brands such as seeping through every corner nearly, you only are capable to do the flame discovering Coca-Cola by accident redly, is that the P&G's blue star moon brings about the added value being in motion and doing business discussing intangible assets while LOGO , these brand creating large amount of cash avails or. The quilt also accepts the significance in durable consumer goods industry, the brand broadly. As lead of Chinese home appliance industry, from initial "musical instrument island Libohaier" to "your sea today Haier", from propagating "a sincerity to arriving at the staunch step boasting that "sea you, China achieve ", brand name alteration, development of brand connotation, your Corp. who is all driving the sea march toward internationalization forever".Being one kind intangible asset, brand tactics is business commerce strategy basis be in motion and do business, disregarding body place which industry, most person in the lead all owns strong power brand resource. Telecom operators of our country also know the beneficial result bringing about to the brand, begins to enter the times that the brand manages. China moves, Chinese Unicom all promotes a series of brand, that China Telecommunications and China online exchange molding to the brand is especially urgent. But be in motion and do business the business brand road of competing begins just now. Still have a lot of problem, on the road molding a brand's, I am tied in wedlock a few what one has learned from work in experiencing and working in reality that MBA studies during the past more than 2 years, the business brand tactics carries out a little problem in analyzing, doing the commodity plate tactics resolving China Telecommunications being in motion and doing business right away specifically for China is in motion and does business.
Keywords/Search Tags:Brand Management Study, Telecommunications, business commerce
PDF Full Text Request
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