A Study On The Scheming Of Ancient Town Tourism Image From The Vision Of Tourists

With the vigorous development of the tourism industry, any one place is a potential tourist destination, any one person is a potential tourist, and the tourism destination image becomes one of the factors that attract tourists. Distinctive tourism image will help enhance the comprehensive competitiveness, and it has very important stimulus effect for the tourists to choose tour destination.This paper takes the tourism image of Pingle from the vision of tourists as the research object, based on the theory of human geography, physical geography, tourism psychology, sociology and marketing study etc, The author analyses the tourism image of Pingle and designs the tourism image of the ancient town and ascertain the means to spread it. Include the following components:The first part includes the backgrounds of this paper and makes a systematic exposition on the development of foreign and domestic study on tourism destination image, expounds this paper's significance, main methods and structure.The second part analyses general principles of the orientation and scheming of the tourism destination image, including the definition, form factors, the perceived image of tourist destination, the characteristics of tourism image of the ancient town, TDIS overall pattern described to find the rules and characteristics, to lay the foundation for planning tourism image of Pingle ancient town.The third part analyses the tourism of Pingle ancient town. Pingle Ancient Town on the geographical context, the main scenic spots, local characteristics, and near the scenic advantages and disadvantages compared to the overall explained, at the same time on the ancient town of Pingle status of tourism image to tourists and local residents conducted a questionnaire survey.The fourth part of a comprehensive analysis of a questionnaire survey targeted at the tourism image of people with basic up - perceive the image of the design and people - people perceived the image of the design, combined with the status quo of the ancient town of Pingle's tourism image to a new position.The fifth part advances the slogan of tourism image of Pingle ancient town, tourism image transmission, summarizes the main contents of the whole paper and deficiencies exist in this article。...