Commercial Bank Of China's Credit Card Business Marketing Strategy

With the fast,steady and healthy development of our country's economy, the level of people's consumption is raising, also they require more and more financial service .More people have accepted the change in the way of the payment from cash to credit card. This has laid a good foundation for credit card boom in China.Credit card has been one of the main ways of individual consumption. As the business of credit card has been the one which can bring high profit for the banks, every bank pays more attention to the marketing of the credit card. But the result is not very well. Which because the effort for the marketing is not enough, lack of innovation in the product and the channel for marketing is narrow. The most important is too much comparabilities in the service provided by the banks, so the clients can't distinguish the products. The market of credit card in our country is full of fury competition and is not mature .The banks not only have to face the native competition, but also foreign banks with abundant capital. So it is necessary to discuss how should our commercial banks market the credit card,accelerate the development of the credit card marketing. Which is very important to advance the ability of the competition and raise the economic benefit. This article is in an open environment under the premise of the current banking credit card business in China the problems of commercial banks through the credit card services of marketing strategies to China Merchants Bank credit card as a case study and submit a credit card services through a marketing strategy to enhance China's banking industry competitive way, thus contributing to China's entire banking sector more healthy and rapid development.