| As a new sales model is being promoted all over the world, and now it has become a great power that can not be ignored for retail sale. Abroad, TV shopping has entered a mature stage of development, the corresponding industry regulations have been better. In China, TV shopping has gone through more than 17 years of development history, but the audience to TV shopping is to a lower degree of confidence. On August 1, 2006,the State Administration of Radio and the State Administration for Industry and Commerce Promulgate the regulation: pharmaceuticals, medical devices, breast enhancement, weight reduction, increased five commodity products may not be on television to broadcast programs according to the rules and regulations, but TV shopping was still in a serious credibility crisis Since entering China. Opportunity and challenge exist side by side, how to restore the credibility of management, in addition to strengthening the norms. it is very important to study the spread effect of TV shopping advertisements to maximize it. this article is against this background research. This study set out in several parts:In this first part is the introduction of this article. It generally explains why the author chose this research subject, tells its significance and introduces relative achievements.The second part is the basic content of TV shopping. It introduces development history and current status of TV shopping at home and abroad. Part III and Part IV is about the developing reasons of TV shopping and the impact of the phenomenon of non-standard television ads to, and influencing factors that affect TV shopping advertisements.The fifth part is the creation of television shopping patterns and analysis of characteristics.Part VI is the case analysis of TV shopping, through interviews and case follow-up to Analysis of audience cognition, emotion and behavior.Chapters VII and VIII is about analysis to future trends of TV shopping and a summary of the analysis in this study. |
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