Advertising Strategies Research Of Korea Newspapers In Internet Era

Wide and fast spreading of network has stimulated the human society to enter the Internet era. competitions among media is rather intensive and competition on advertising resources has turned white hot. The paper researches the advertising operating strategies of newspaper in the great Internet environment, and analyzes the changes and adjustments of newspaper advertising strategies through the development of Korea newspaper, including the format, content, price and sales. Selectively compare the silver age and late stage as Internet's emergency of Korea newspaper on advertising, and confirm the impacts bring to newspaper advertising caused by Internet. Additionally, analysis the format, content, price and sale promotion at the later period of Korea newspaper advertising to define the strategies and enlighten for China newspaper. The highlight of this paper is utilizing Korea newspaper operating strategies to draw lessons and inspire China newspaper advertising.