The Vicissitude And Inspiration Of Qiangshutang

Time-honored Brand enterprises record outstanding Chinese culture and they are the kernel connotation and valuable fortune in the cultivation of credible and civilized business.Time-honored Brand enterprises have inherited bear unmeasurable brand values,the conomic value and culture value.Qiangshutang was a famous brand liquor making enterprise.This paper is to study the background of its foundation,to comb its transitional process and summarize its successful experience and enlightenment.As a case study,it may enrich our understanding of Time-honored Brands,which will be helpful to the development of the present Time-honored Brand enterprises and will be of great significance to the advocation of business civilization and the promotion of our fine traditional culture.Zibo is the origin of Qi-culture,and Qiangshutang is a time-honoured enterprise originated in Zibo.Therefore,the research made in this paper may be of great intellectual merit to the enrichment of Qi-culture and especially the study of business and industry of Qi.The whole paper is composed of 3 parts:The first part is the inspection of the creation and the process of the prosperity and development of Qiangshutang.The creation of Qiangshutng rooted in an ancient alcoholic culture of Qi,depended on the superior local agricultural production conditions and good quality water,helped by the industrial and economic development and prosperity of Huantai.The name---Qiangshutang reflected the spirit of its founder---Wang Guoxi--- "Self-strengthening and forgiving others".,Under the guidance of this idea,Qiangshutang gained the rapid development of prosperous time through making up stories to gain public,expanding grain scale,engaging manager of business tactics.The second part is a carding of the rejuvenation process of Qiangshutang.With the liberation of Huantai in 1945,Qiangshutang automatically ceased its operation. Along with the flood of trade and industry from the private to the state-run, Qiangshutang embarked on a new path of development.It was renamed Hengyuan Hotel,Then,after several changes of the name,from Alcoholic Drinks and Tobacco Headquarters of Sozhen,Sozhen Alcholic Plant,Shandong Sozhen Distillery Factory, Sozhen Distillery of Shandong to today's Yellow River Dragon Group.After the reform of shareholding system,the Yellow Dragon Group is flourishing,The brand of Qiangshutang is re-launched and is ranked among the first batch of China Time-honored Brands.Qiangshutang is undertaking a strong revival.The third part summed up the inspiration from the success of Qiangshutang by looking back at its development process.Effective brand-building,strict quality management,excellent marketing strategies,inheritance and innovation are reasons of its success;and the philosophy of "Self strengthening and forgive others" and the spirit of self-improvement are the most fundamental power of its continuous development.In recent years,the study of Time-honored Brands is gradually warming,The research results(including the theory,and thesis) substantially appear.But very few people are concerned about the study of Qiangshutang.This paper focused on published literature as well as the internal historical data of the enterprise in It paid attention to both information-oriented language and picture information,written literature,as well as oral information.This is the distinctive feature of this thesis,It may not only provide substantial source material for academic research but also be a very good attempt on the methods.