Factors Affecting Trust In B-to-B Electronic Commerce

Today B-to-B e-commerce is becoming more and more popular in the business area. But at the same time the net-cheating also is much more than before. The crisis about the doubt of e-commerce trust is noticed by more and more people within the development of the e-commerce. People have to make it clear why whether company takes part in the e-commerce as actively as expected. Is it for the reason of security, payment or logistics? Or it is just because businessman still didn't agree with or believe e-commerce? What is the root cause that makes enterprisers not believe e-commerce? How could we conquer this problem and increase people's trust to the e-commerce? In this dissertation the author would try to find the answers of these issues based on the analysis of the factors which have effect on the B-to-B e-commerce trust.The research of trust was started in the foreign land in the last century. And many progenies have been made with the attendance of sociology, psychology, economics and other subjects. The research of the E-trust was started in the end of last month. There are many trust researchers in Western, but less in China and still in babyhood. More attention are paid to the research of the factors effecting trust of the B-to-C e-commerce, but on the B-to-B e-commerce site the research was relative more difficult while the object to be researched is organization and the, therefore the research was less than on the B-to-C E-Commerce. What is more, because the research inherited from many different theoretic sources, the result is always partial. There is no research which includes all of the factors affected the trust on B-to-B e-commerce exchange context.This dissertation summarized and analyzed the research of trust on B-to-B e-commerce exchange context in psychology, economics and sociology and the institutional economics of the trust research in the world. Four factors were found which would affect trust in the B-to-B e-commerce area based on the synthesis of the former theoretic researches. The factors are social-environmental factor, institutional factor, self-organization factor and party-organization factor. The model was empirically validated. By these researches, the author give much lodestar advice about how the government could make the social and market environment more suitable for the e-commerce by government's special function, how the enterprise take some actions consciously to improve its trust and how the third party trading platform and infrastructures of e-commerce cerate the more valuable and characteristic service for the enterprise.