The Straegical Study On The Broadband Marketing Of Jin Zhou Netcom

The broadband business is the most vigorous in the informization process, and has wide utilications. In order to del with he competition of the foreign operator, the Chinese basic telecom operator must enlarge the market share in time in a limited period, must deeply analyze with the broadband market to investigate and wording-out an efficient means to promote the marketing skill level and enhance the core competition, therefore, the operation of Chinese broadband business will be well developed.By analyzing the internal and external environments and the marketing policy of broadband service business in Jin Zhou Netcom, we uncover the major challenges what Jin Zhou Netcom meet, and the key factors, which may have bad influence on future business development, as well. On the basis of practices, marketing theories and huge data base, we know what situation Jin Zhou Netcom is in, and we know how to improve its future broadband service business by improving its existing marketing policy. Further more, based on Market Segmentation theory, we suggest Jin Zhou Netcom relocating its target market and hereby proposing the combined marketing strategy for its future broadband service business, and expect this may give some help to its future broadband service business.