Research On Product Design Of Joyoung

Industry design is still a new subject in China,it search and study the combination of art and technology,and then make the real product out. This subject start later in china, but it get a great improvement since the effort of generations.there are lots of books of Industry design in chinese market, mostly are exlaining the logic and ways of design, and training the ability of innovation and exlaination. But it is lack of the books that make Industry design into productive forces and market value directly, and welcome by the customers, while this is just the meaning of Industry design. This thesis make a application study of this transform via the research of the product design of the soymilkgrinder of Joyoung.The main content of this thesis: The first part—marketing, mainly research the marketing of the soymilkgrinder of Joyoung, recent strategic positioning,development programs and design concept; The second part—the management model of product design, the soymilkgrinder of Joyoung can market more than 80% of china, it must have a prominent feature in its management of product design, in this part, I will analysis its success base on my depth research; the third part—the design and manufacture, in the small household electrical appliances industry, they mostly manufact in other cooperation factorys, and control quality by acceptance standard files,but the investment for design is huge,because if you want to make good products, you shoud have the advanced technology of that industry.Joyoung have more than two hundreds patents for its soymilkgrinder, and can be called the leader of soymilkgrinder, where its advanced technologies are? The forth part—type test, the soymilkgrinder of Joyoung be approved by market, the quality must be believable,but soymilkgrinder is a emerging product, still don't have industry standard of nation, why and how it have a so good quality? The fifth part—marketing, I mainly study product design in this thesis, but marketing is related to design, so make a simple research of Joyoung's marketing, and its advantages and disadvantages of its marketing in this competition period of small household electrical appliances industry.The purpose of this thesis is to do some contributions for the industry of soymilkgrinder or the small household electrical appliances via my research and analysis of the soymilkgrinder product design of Joyoung recently, as a case of industry design apply successfully in a company, if it can have a effect for the national industry design, I would feel more contented.