Research On The Marketing Force Of Oil Company

In global competition, the wave of world economic integration and information explosion, competition is more and more going to be the mode of survival and growth for enterprise. If Chinese oil companies want to survive and develop, they must rely on substantial, high-speed and safe marketing flow to win an absolute competitive advantage. So the marketing force, which promotes the marketing flow on the marketing chain, has become the focus of theoretical circle and real sector.On the marketing force hypothesis of Japanese CI Senior Advisor Mr. Hiroshi Kato and the results of previous studies, the paper takes the oil company as the research object and constructs one theoretical system of oil company marketing force, which includes indicator system, evaluation method, decision function and economic analysis. The thesis is divided into five parts: The first is preface. It includes background and significance, research status, content and method and opens up the way for the later research; The second is marketing force hypothesis and its related theory. It includes definition, generation mechanism, specific decomposition and synergies based on force hypothesis; The third part is the construction part oil company marketing force index system. It proposes an unique perspective of studying marketing force from the effect of marketing flow and builds a marketing force indicator system combined with the actual situation of oil company to pave the way for later specific application of quantitative models; The fourth part is the evaluation part of oil group marketing force. From different angles, it applies three methods to make a valid assessment for the marketing force level of nine oil company; The fifth part is the construction part of decision function for oil group company marketing force and the core of this article. With the actual data and the results of above evaluation, it applies Econometrics to build the decision function model of oil company marketing force and makes an Economics analysis for the model. This research aims to develop a more systematic, effective and continually updated theoretical system of oil company marketing force and directs for the quantization and further improvement of oil company marketing force.