Research On The Marketing Strategy In Dalian Dafu Plastic Colourprinting Company

Since the beginning of 21^st century, the trend of economic globalization has led to the rapid development, which promotes great changes in management concept of domestic companies. And these companies have been constantly seeking the joint point between self-development and new ideas during the tough operations.Dalian Dafu Plastic Colourpringting Company is a joint venture which is regarded as the largest scale, highest level, most profitable and quickest development company. The main business lies in packing material of plastic colourprinting, printing of trademark, and so on.The paper contains five parts altogether, and it carries on a analysis from different angles, based on the marketing problems of Dalian Dafu Plastic Colourprinting Company. We adopt some research methods of investigation, statistics, and predicting to systematically analyze some factors that influences the industry of domestic plastic colourprinting and the industry competition structure. Then, this paper makes a further study and research on the marketing mix 4P by positioning the products and defining the target market. In addition, some tactics are promoted to guarantee the development of 4Ps. The basis of this paper is the marketing practice of the enterprise. And it is written in the purpose of helping improve the current marketing situation of the enterprise.This paper not only provides the plans for Dalian Dafu Plastic Colourpringting Company, but also analyze the whole plastic colourprinting industry. It also provides a good reference to search how to manage market for whole experts in the industry.