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Empirical Study On Comparison Of Consumption Behavior Of China Mainland, Hong Kong And Taiwanese Tourists In Macao

Posted on:2010-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:J L CaiFull Text:PDF
GTID:2189360275994384Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
These for ten years, along with Macao and Hong Kong's return, as well as with Taiwan's relations more and more closer, the cross straits four places already became a new popular term. The cross straits four places because the human kissed earth own relations, visited mutually regarding the inhabitant, understood each other the life situation was becomes modern one new popular tendency.The paper studies cross straits four places inhabitants to leave country the consumer behavior in tourism, before from the very beginning travel parade the information collects affects its policy-making behavior the factor, after expends arrives the final traveling by chance the sensation and so on whether can different have the obvious difference because of the local economy development. Besides the basic consumer behavior in tourism theory, has still matched the economic viewpoint, carries in the spot the questionnaire survey, finally will use the cluster analytic method the investigation result gradually to subdivide the detailed Canadian analysis comparison, but will draw the conclusion. Finally gives the space Macao's traveling market some expansion suggestion again, provides us to study in the Macao market the insufficient part, as well as how to develop this traveling market to each kind of tourist with various local tourist to the exceptional cases. the originality was under study at comparison of consumer behavior in tourism about three place as same time, and to prove even if we under the different economic policy but that was not in considerate when on abroad traveling. What we were in the same life style, culture and language.Also regarding some special place part, carries on the questionnaire difficultly the investigation, therefore has many special tourists and the question was discovered by no means, also had not been confirmed. This article regarding future related cross straits four place traveling expense researches, can provide a basic reference data.
Keywords/Search Tags:The Cross Straits Four Places, Consumer in Tourism, Tourism Decision
PDF Full Text Request
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