Research On Xiamen's Travel Agency Industry Based On SCP Analytical Method

In the current development stage of Xiamen's travel agency industry, there are many problems occurred. Such as, it has many small-scale and operating scope narrowed enterprises, low differenced degree of the travel agency's products, poor self -regulation and so on. Reasons for all these problems are multifaceted, the main one is that the market structure of Xiamen's travel agency industry is not sound and enterprises" conducts are irregular. The theory of industrial organization provides a new way to analyze and solve these problems.The full text structured as follows: chapterⅠis the background and research ideas, bringing forward the central theme of this paper; chapterⅡsums up theoretical foundation and research literature, introduces the research contents of industrial organization theory and SCP paradigm; chapterⅢcombines theoretical foundation with the special industry characteristics, defines the SCP frame of travel agency industry, and explains its contents and meaning; chapterⅣbased on the SCP frame of travel agency industry, deeply analyses the market structure, conduct and performance of Xiamen's travel agency industry respectively, demonstrates the impact relationship among these three aspects; chapterⅤputs forward market structure, market conduct and market performance suggestions to optimize the dairy industry organization to promote the Xiamen's travel agency industry's sound development.The distinguishing feature of this paper lies in constructing the SCP frame of travel agency industry based on the industrial organization theory, and applying it to analyze the Xiamen's travel agency industry. After that, the paper establishes simultaneous equations model to study the interrelation of Xiamen's travel agency's SCP. Inadequacies of this article mainly manifests that the analysis of the interrelation among market structure, conduct and performance in Xiamen's travel agency industry is only preliminary study.