Diversification Strategy Research Of Chinese People Holdings Co., Ltd

In 2008, a financial turmoil originated from American subprime mortgages swept the world; global economy plummeted into deep recession. As a public company listed on the Hong Kong, Chinese People Holding Co. LTD on, in the crisis of same deeply shocks: stocks tumbled, operating performance than expected, the shortage of funds, the strategic management and deep-seated problems started exposure; That same year, SICHUAN WENCHUAN EARTHQUAKE on May 12th outbreak, Beichuan, Sichuan natural gas Co., LTD, destroy, other gas company worst-hit areas, the company faces the serious since the founding of the biggest survival crisis. Based on the solution of the current crisis of Chinese People Holding strategy as the main line, from the analysis of the present situation, the old people management mode of the enterprise, the development strategy of the since its establishment, success or failure, Through the PEST, 5 model, value chain, the SWOT analysis, this paper discusses natural gas pipeline, liquefied petroleum gas pipeline, pipe gas, bottled lottery etc. The main products of the company's business development environment, using theory of diversification, Boston matrix theory and strategy of such strategic analysis on Chinese People Holding Co. LTD business portfolio in the comprehensive analysis and anatomy, the company's overall development of new ideas: in the present situation, namely, the enterprise crisis fundamentally solved, it is necessary to implement the strategy of Chinese People Holding, transformation: the exit pipe liquefied petroleum gas, stable bottled liquefied petroleum gas (LPG), expansion natural gas pipeline and lottery business, accelerate the core competitive capacity of enterprises, to meet the new development strategy of enterprises to do next. With the new strategic development, on the basis of the analysis, the paper puts forward a new vision of Chinese People Holding Co. LTD enterprises, mission, the core values, development strategy and target and expansion strategy competitive strategy, and expounds the approach and measures to resolve the crisis of thought .When things move, reform should do! Only business strategy reflects actual situation will have strong vitality. Success comes from strategy. Is this really the case?...