A Study On The Wholesale Trade Competitive Strategies Of Xiamen ITG Group Corp., Ltd.

The reform and opening up has been held for 30 years.During this period,the trade enterprises in China have made some reform and innovation under the background of the socialist market economic system.But on the whole,the trade enterprises didn't experience a fundamental transformation.The business model is still single,and the system is backward.Xiamen ITG Group Corp.,Ltd.is one of the leading companies in the field of wholesale trade in Xiamen.It is formerly known as the "Xiamen Special Economic Zone International Trade Trust Corp." At present,Xiamen ITG Group Corp.,Ltd.has become a large comprehensive enterprise covering main business of trade,real estate,port logistics.This paper tries to find the sustainable development way for state-owned large-scale trade enterprises through the study on Xiamen ITG Group Corp.,Ltd.And hope to be reference for the other trade enterprises in China.This paper consists of four chapters:The first chapter is the introduction.Firstly,it supplies the overview of Xiamen ITG Group Corp.,Ltd.and the operation in the field of wholesale trade.Then it showes the significance to analyze the competitive strategies of wholesale trade.At last,it showes the relevant documents and the follow-up arrangements.Chapter Two is the analysis of the external environment of the company. First of all,it analyzes the macroeconomic environment,such as the world economic situation,domestic economic situation and the west strait economic zone.Then by the Port Five Force Model,it analyzes the industry environment.Chapter Three is the analysis on the internal environment of the company.First,it analyzes the internal resources.Then by the theory of value chain,it analyzes every sector of the value chain including the procurement,logistics,sales,service and value chain extension.At last,by SWOT analysis,it showes the strength,weakness,opportunity, threat and supplies the the corresponding portfolio strategy.Chapter Four is the analysis of the competitive strategies of wholesale trade on the basis of Chapter Two and Chapter Tbree.Firstly,it sets up the strategic objectives and the strategic stages.Then it supplies four competitive strategies including the cost leadership strategy, differentiation strategy,decentralization strategies and supply chain management strategy.At last,it gives the safeguard measures should be taken.