Research Of Product Quality Crisis Management

Under the trend of Globalization and free trade,companies face enormous development chance,while face a variety of crisis including product quality crisis.To any company quality crisis is both risk and chance.Risk means its damage and fatalness,in case there is no timely and correct measures the company will be possibly bankrupt,in other way chance means company can improve its imagine to consumers with correct measures.Like "Success follows sufficient preparation,otherwise fail",to keep cautionary measure will definitely be the most basic and most important requirement.The key point of crisis management should be precautions,precaution and control is the lowest and most simply method.Quality crisis is not too terrible,but if we are puzzled with its seeming and lose our way,it can' t be more terrible.Company should react as quickly as possible,tackle correctly,identify,control and solve crisis so as to bottom the loss out.Each crisis both include the root cause of failure and have the seminal of success,company is supposed to have the ability to find,nurture and even harvest the potential chance of success.It is the kernel of crisis management if company cannot make the crisis changed to chance,it will never have the chance to success.This thesis sums up the research outcome of product quality crisis from domestic and abroad,systematically analyses the development process of its research,also analyses how to enhance the ability of company handle and restore from the quality crisis,to give the related countermeasure of the social supervision and company itself.This thesis particularly picks up several typical case of some famous companies' product quality crisis management,and gives the details analyses.It purposes to describe company how to make effective measure to shift the crisis to chance, shift the positive to active,and to enter the way to the successful operation.