A Case Study On OEM For Hanfeng Corporation

Along with the increasing of the global competition, outsourcing has become an effective way which domestic and foreign enterprises have used to reduce costs and achieve competitive advantage in recent years. OEM (Original Equipment Manufacturer) has gotten a very wide range of applications in the manufacturing industry, especially in the rapid development of information industry.Based on the theory of the supply chain, this thesis described the basic characteristics of OEM and the supply chain under OEM mode, introduced the advantages and disadvantages of OEM, as well as the operation of the OEM process, pointed out the importance of the OEM control and something should be concerned in the process of control. Follow by that, after introducing the management philosophy of Hanfeng, organizational structure and business profile, analyzed the Hanfeng's market development background, made the measures what Hanfeng dealed with the market development, the thesis had analyzed and pointed out the reasons why Hanfeng's products was chosen for OEM, discussed the selection process of the OEM products'choice and way of OEM, cleared Hanfeng's OEM products and methods, and evaluated Hanfeng's OEM results. And then, aiming at Hanfeng's OEM operation, as well as the process of evaluation of the results, the thesis pointed out the problem about the Hanfeng's OEM supplier of choice and OEM supplier management. It also summarized and analyzed Hanfeng OEM's the main reason for the existence of these problems.On this basis, the thesis brought forward Hanfeng's measures to improve OEM management, that is to consummate the Hanfeng's supplier selection process, to improve OEM suppliers'management and evaluation process, to strengthen the monitor in the Hanfeng's OEM operations management. The thesis also pointed out that in accordance with market conditions faced by the situation constantly, Hanfeng Corporation should be in a timely manner adjust and optimize the operation of the OEM management to achieve continuous improvement of operational management. Only in this way,Hanfeng Corporation can achieve the ultimate success in OEM and enhance competivity in the market. We believed the thesis can bring obvious help to this kind of factories which plan to improve OEM's operation management and deepen the application of OEM in Hanfeng Corporation.