Research On The Personal Data Business's Marketing Strategy Of FoShan Mobile

In the trend of mobile phones replace steady phones, China currently has the most mobile customers in the world. According to the maturity of mobile technology and the demand of voice communication market, mobile business's focus on revenues has been moved from voice communication to data communication. Further, because of China's reorganization of telecommunication business and the release of 3G brand, there will be three competitors instead of two competitors in the mobile communication market. It can be imagined that the competition for mobile customers will be more intense in the future. Every mobile business will focus on how to stably maintain current customers and how to get new mobile customers. Once more, the personal data business has become a part of human life. According to this background, this article uses Foshan Mobile as an example in the analysis, to analyze the company's personal business operation and strategy.First, this article mentions the analysis which involves strategic management, strategic operation, and strategic analysis. Second, it uses PEST method, Michael Port's five strength model, analyzes the external environment and the internal environment from the marketing, human resources, organizational structure and other aspects. At last, it is used SWOT method to analyzes the conpany's own internal strength and weakness, the opportunities and challenges facing, and contributes the strategies.According to the company's movement from"mobile communication expert"to"mobile information expert", and the analysis of different aspects that may effect the company's operation, recommends a strategic target for Foshan Mobile's personal data business development and operation. It is"stable operation, healthy development, and increase revenues from personal data business". Meanwhile, the principles of development strategies for personal data business are defined as follows: focusing on the youth market, focusing on the key products, and strengthening consumers' brand loyalty.At last,it is used 4P theory in sales to bring up the proper strategies for the company's personal business development and operation.