The Study Of Development Of Local Accounting Firms In China

Accountants Firm as a product of the market economy, with the continuous deepening of reform and opening up and the establishment of the socialist market economic system and perfection of the market economy, in the course of them, its position and role has become increasingly important. International "big four" accounting firms entering China, by virtue of its great strength, the higher the brand, as well as national policy tilt, they control the domestic market quickly, and pose a great threat on Chinese accounting firm. In response to this situation, the Ministry of Finance and the China Association of Registered Accountants raised a view of bigger and stronger local accounting firms to enhancing the competitiveness of the industry, but the implementation of the failure to achieve the desired results, many big-firm's audit quality declined, such as increased risk of audit. It's urgent for us to chose the right strategy for the development of local accounting firms in order to achieve genuine bigger and stronger.In this paper, as a starting point, on the basis of the reference to the development of domestic and international accounting experience and lessons, and based on a new round of the local accounting firm merger wave, the paper analyzed the problems of local accounting firms in development. In the application of market economies of scale, merger integration theory, as well as macroeconomic theory, and used the comparative analysis, SWOT analysis, case analysis methods to analyze Chinese local accounting firm's internal and external environment. Finally the paper proceed from Chinese actual conditions, in improving environment for development , internal management firms , business development, and made bigger and stronger local accounting firm's development strategies, to help local accounting firm to select a suitable development of the Road to better serve Chinese enterprises in the international strategy and to cope with the international accounting successful competition in the market of great theoretical and practical significance.