Study On Tourism Industry Development Strategy Of Shanxi Province

In late 1980s, there existed a notion that it was not the right time to develop tourism due to certain scale and condition. After 20 years, as the development of economic, improvement of national income, great changes have taken place to develop tourism. As one province rich of tourism resources, Shanxi should grasp this opportunity, set up appropriate strategy and consider about real status to clarify detailed tasks. This can be well operated.This paper analyze developing basis, opportunities and challenges, pointing some problems of Shanxi tourism, such as unidentified developing target, strategic tasks, key tasks, lacking of ensure measurement and so on. After identifying guiding thoughts and developing positioning, this system put out economic goal, social goal, cultural goal, brand goal, ecological goal and structural goal. Later, this paper elaborates six strategic task researches and strategic emphasis researches.Being a underdevelopment industry, tourism must be detailed, clearly designed and planed to get improvement. This paper gives detailed discussion on strategic measurements and ensuring measurements.Author hopes to give some suggestions to government's decisions and do something to the prosperous of Shanxi tourism.