A Study On The Customer Service Strategy Of T Company

T Touch Solutions (Xiamen) Inc. is located in Xiamen city, Fujian Province. It was leaded by Top Technical Strategy since foundation of 2006, has been became technical leader in touch panel industry of China mail land, formed a whole products system for customer, and being comprehensive cooperation with top mobile phone manufactures in the world. But customer requirement being more and stricter and requiring more details along with business development, also facing the aggression of competitors, need T Inc. upgrade its customer service level with Customer Orientation Strategy. Also, the customer service development of competitors challenged business model and service process of T Inc. This thesis analyzed the macroscopic and industrial environment of T Inc, studied its strategy of customer service, advanced new business development strategy which combined by Differentiation and Low Cost Strategy. In strategy implementation stage, T Inc should try to minimize cost of customer service system, and apply different strategy on cooperation customer selection, implement comprehensive Customer Orientation service process together with Top Technical Strategy.