Research On Marketing Strategy Of SINOLINES Xiamen

In accompanied with the fast glowing of International trade,international shipping development obtains an unprecedented prosperity.To a certain extent,it even monopolizes the market.In the mean time,however,the small and Medium Enterprises are facing against a critical challenge,because of greatly striking and penetrating by the foreign enterprises.How can they survive in the serious competition? This article is rightly focus on this and by discussing the market stratagem and sales theories about Sinotrans Container Lines Co.,Ltd(SINOLINES). Xiamen Office,it devotes on finding an effective method to solve this problem.This article tries to find how to get a competitive advantage by offering high quality service after searching the blind spot and also how to enhance the marketing skill by using 7Ps Theories.This article includes five sections.The first section is the background introduction and general summaries.The second section is the related theories about shipping marketing.The third section is a stratagem analysis of the SINOLINES Xiamen, including the choosing and orientating the target market,management and also the SWOT analysis about competition.The fourth section is about the marketing sales analysis of the SINOLINES Xiamen,introducing the application about 7Ps.The last section is finally making suggestions and the conclusion about the sections above.The effective method for small and medium enterprises to survive in the difficulties is achieving a competitive advantage by firstly searching blind spots and then, orientating the market accurately.Based on this,because of the invisibility of shipment products which can't be in storage,they should also make good use of 7Ps marketing theories.The theories include:having a clear mind about products and prices,setting different modes in departed sales,taking promotions and improving the services by adjusting sales teams and offering visible shows.