Research On Subconscious And Advertise Graphics Presentation

When design ad based on the study conducted on consumer psychology,the subconscious of consumers is a material consideration that can not be ignored. Subconscious is a state of awareness and the operation of the subconscious is not easy to be aware of.The subconscious is the key to most of human behavior.Generally speaking, the dissemination of ads information is always mandatory,consumers face an enormous amount of advertising information every day,they can not consciously process this information.They have been struggling with these mass information in life,how could they deal with these advertising informations? In consumers' awareness there is a strong resistance to advertise informations,so the demands of the subconscious has become an effective strategy to enable consumers to receive advertising information easily,and inspire their potential need to make effects like the wind at night and moisturizes things in silence.In this paper studying the subconscious,on the one hand the subconscious of consumers will be placed in advertising graphics to achieve the aspirations of the advertise in subconscious,on the other hand,the subconscious can bring advertising creators infinite creative inspiration and create a broad space for the future development of ad graphics.