Study On Relationship Between Market-Orientation And Business Performance In Service Sector

As one of the core issues of the modern marketing strategy and corporate management, market-oriented and market-oriented relations with the business performance has been widespread researched by the academe. Most scholars believe that the market-oriented has a direct impact on business performance, while some people feel that there is no significant relations between the market-oriented and the business performance. The research On the mechanism of how the market-oriented impacts the business performance, and whether there are adjustment variables, whether there are intermediary variables involved in the process, is becoming popular.This paper takes the customer loyalty as an intermediary variables, and researched the mechanism of how the market-oriented impacts the business performance, in the background of services marketing and the special circumstances of China's current level of economic development and industrial structure. After a lot of literature review, we developed the concept model among the market-oriented, customer loyalty and business performance, and gave the hypothesis of the relationship between the three. In order to facilitate access the hypothesis, this paper get the data needed in principle of random samples and then conducted the relevant research.This research found that the market-oriented level is lower in service industry, with great space to improve. Dimensions analysis of market-oriented showed that the information-getting is relatively high performance, while the information transmission and information response is relatively low performance, which means that Internal management and organizational processes to be further strengthened. Market-oriented has a significant positive correlation between customer loyalty, it means market-oriented enterprises easier access to loyal customers .The customer loyalty has a significant positive effect on business performance, for loyal customers can bring the stabilize long-term gains to market-oriented enterprises. The market-oriented also has a direct impact on business performance, and there may be other intermediary variables.It's of great importance for enterprises to improve business performance by implementation market-oriented. In promoting the implementation of market-oriented, enterprises should strengthen their internal organizational adjustments, concern customer loyalty, make market information convey better in the internal, respond correctly. All are for the purpose of improving business performance.