Study The Strategy Of Creating Private Brand For Our Garment Enterprise

The 21st century is an era of economic competition, economic competition is not only reflected in the macro level between nations,but also embodied in the concept of levels of industry and between industry and micro enterprises and the enterprises, brand and brand competition. From this perspective, Training with strong international competitiveness of enterprises and to enjoy the international reputation of our own brands of any country to enhance our economic strength , to boost its international status, the inevitable strategic option. China's clothing enterprises are currently in a labor of relying solely on the comparative advantage of low-cost, large-scale development stage, Although output and exports tops in the world, but the scale garment enterprises generally very small, strong, brand management backward, technological innovation capability, the weakness of fundamental constraints of China's economic strength and international status of the upgrade, not conducive to the long-term sustainable economic development. Therefore, In this paper on China's garment enterprises reality on the basis that China's garment enterprises lies in the development must take a long-term strategic point of view to consider brand, emphasizing the creation of autonomous fashion brand and the importance of strategic significance. and the concept of operation of the ideas, principles and concrete measures. Line from the specific study, this paper to our garment enterprises to study and to create their own brands as a strategic starting point, Based on our garment enterprises facing the environment and the analysis of the status quo, China made garment enterprises to create their own brands to the objectives and principles, Tashi and the strategic elements at the same time start from the strategic measures for our garment enterprises to create their own brands is more viable strategy choice. Specifically, the main content of this paper and is structured as follows : Chapter 1 : Introduction, this paper presents a brief background, purpose, meaning, The current study status of this paper, ideas, methods and structure; Chapter II : Analysis of our brand garment enterprises and the development of the situation with the international comparison. Chapter 3 : Application management of SWOT analysis on China's garment enterprises analysis; Chapter IV : on the basis of the analysis presented our garment enterprises to create their own brands of strategic objectives, principles, enterprise development affecting the strategic elements of the analysis; Chapter 5 : From the strategic position and image strategies, products, independent innovation made garment enterprises to create their own brands to the strategic choice; Chapter 6 : the conclusion...