The Research On The Effect Of Intangible Assets On Earnings Persistence Of Listed Companies

Along with the continuously deepening of our country's marketing reform,security market is moving in the direction of legalization,standardized,important function of earnings is gradually increasing,from the simple indicators for performance of prime department at the beginning,the concept of earnings has gone deep into people's minds and played more and more important role in the laws and regulations.Accounting earnings has become an important means of security market regulation and the one of key indicators of listed company quality assessment.In the capital market, list-company accounting information disclosure provides earnings information relevant to decision making for investors.On the other hand,With the improvement of technology,the percentage of product and physical capital is decreasing,while the percentage of knowledge and information is increasing.Knowledge capital and intangible assets take the more important role in the modern society.When technological innovation is going rapidly,intangible assets take up larger part of firm assets in China.Quality and quantity of intangible assets gradually becomes the important sign of company core competitive ability.This article is the growing role of intangible assets of the background,from the perspective of continuing surpluses,combined with other financial information,earnings fully reflect the quality of listed companies under the premise of the essential characteristics,the use of accounting, economics and other methods of information on different industries in China intangible assets of listed companies and accounting surplus empirical test of the relationship,with a view to contribute to a better understanding of the intangible assets of listed companies,while for the impact of intangible assets may also be able to have a deeper understanding.First of all,the intangible assets described in this article and the concept of sustainability of earnings and accounting goal theory,theory of the core competitiveness of enterprises,such as asymmetric information theory from the theory.At the same time,this article of intangible assets and earnings of listed companies continuing analysis of the intangible assets,respectively, information asymmetries and intangible assets and core competitiveness of enterprises as well as the surplus of the relationship between the importance of continuing and persistent surplus of the evaluation criteria.Accordingly,in this study,based on intangible assets This paper analyzes the relationship between accounting earnings and the value of intangible assets and corporate relations.Then,using basic economic tools of mathematical analysis and measurement of statistical research methods to December 31,2006 Shanghai-listed A-shares of listed companies for the study, researchers set interval 2007.Intangible assets of the company through a sample of the descriptive statistical analysis,comparing the distribution of intangible assets of the industry to establish regression models and correlation analysis,carried out on China's Shanghai A-share listed company on the surplus of intangible assets affect the continuity of research.The results show that:the rate of various sectors of intangible assets of listed companies contribution to operating profit margin is significant,but the rate of intangible assets in different sectors of the business impact of differences in profit margins.Response from the market perspective,the same conditions in other cases,the accounting information of listed companies with intangible assets the value of a significant correlation.Finally,this paper,theoretical analysis and empirical research on the basis of the conclusion of the study for,made the following recommendations:(1) Efforts should be made to tap the creative potential of the value of intangible assets;(2) of listed companies to increase in the main business area inputs,while expanding the company to better increase the scale of wealth.(3) to expand the scope of information disclosure of intangible assets,disclosure of the use of these to describe the source of all intangible assets and the expected future value of cash flow.