Research On Optimizing And Actualizing Tactic Of The Exploitation Flow About Mobile Informationization Businesses Base On Value Net

With the Mobile operators reforming, the granting of 3G license and kinds of informationization businesses coming out, Mobile operators who want to keep their own lead status need to break the old way of market subdivision and also need to focus on developing new mobile informationization businesses to satisfy these customers'informationization needs. But informationization businesses are miscellaneous and they did not have unite criterion to follow. Therefore, based on value increment mechanism of informationization businesses, from the angle each tache in value increment to analyze the exploitation flow now exist and optimize them will be helpful for developing of informationization businesses. At the same time, cooperating relevant actualization strategies with mobile informationization businesses will help the operators modulate their interior frame to create a well environment to bring exploitation flow into effect.At first this paper analyze these changes now in mobile communication filed and point that under the double background of reforming operator and granting 3G license, it is important for operators to focus on developing informationization businesses. From this angle, this paper analyzing value net theory deeply with conclusion of value increment mechanism include exact value orientation, creating and catch excess profit chance, optimal business range, stratagem control project advancing with time, excellent actualization. This paper uses this theory in mobile informationization businesses innovatively. The value orientation of informationization businesses include super service which points reliable business, convenient solving project which points developing kinds of new business and designing agile price tactic to feed for customers'beamed needs, individuation which point individuation business in a class by oneself. The main profit source of informationization businesses include via value net buildup manage ability to get more earning to help operators get excess profit which main approach is providing super service and earning from these solving project, utilizing exterior resource adequately, concealed earning brought by society benefit.informationization businesses optimal business range include business flat conformity and business providing conformity. At the point of stratagem control, elect the way to exert the whole value net brand effect and achieve customer binding deeply, correspond with cooperation partners well. Finally, the whole value of value net will realize need excellent actualizing tactic. To build a digitization information flatform is the chief pledge, and also enterprise culture and employee diathesis are influence actors.Via the analysis value increment mechanism of mobile informationization businesses, this paper designs an informationization businesses value increment model. From this model, it is realize that the main value increment tache of informationization businesses will centralize in four phases business programming phase, business exploture phase, business sell phase, business manage phase. Customer is in the centre of the model, it means customer need is the core of value net theory. In the whole value increment progress, operators play the role of the network organizer, they utilize their own net and support resource, at the same time, they conform all source and ability from solving project provider, system integration, hardware and software equipment provider and then design business flat, appliance service. As the pledge of the operators service, via sell work from sell partner to provide product of service to satisfy with customer needs. Then realize customer value to achieve each value increment.In the business exploitation idiographic process, each value increment tache need all partners'participation. Therefore, how to utilize each resource effectively and rationally to make value maximize needs to follow scientific exploitation flow. This paper analyze informationization development instance, the whole exploitation flow and its sub-flow, at the same time, this paper put forward relevant place need to be perfect. Then, in chapter four, based on value net theory, this paper optimize these flow with the conclusion of operators can follow these rational exploitation flow.Informationization business exploitation flow want to be actualize well need kinds of conditions. First, operators must adjust their interior organization frame. This paper points out using matrix item team instead of intrinsic function organization frame will not only buildup the agility to market changes for operators but also can help operators and their partners to achieve the requests by value net model. At the same time, it is helpful to use life cycle to manage businesses and make different selling tactic bases on each life cycle characteristic. To realize the whole value from value net model need operators and their partners cooperation. So it request operators be cautious to choose their partners. How to choose the best partner is a influence factor to affect exploitation flow actualization.This paper refer to the operators instance and point out several optional cooperation mode. At the same time, this paper layout the partner admittance flow and provide relevant partner management strategy for operators. In addition, actualizing informationization business flow needs several assistant support activities. Informationization business exploitation will be an important part in informationization project management and it needs to pay attention to project schedule, human resource management, document management and communication management. At last, actualizing informationization business exploitation flow need to use several informationization tools. To build digitization managing platform can connect all nodes in value net model. It will create an advantage environment to actualize informationization business exploitation flow.With pointing out optimized infromationization business exploitation flow and its actualizing tactics, this paper designs intact infromationization business development system. At the end, via an exist infromationization business named―Charming Yangjiang‖demonstrate these infromationization business value net model, infromationization business exploitation flow and its actualizing tactic which are from this paper.―Charming Yangjiang‖validate feasibility and scientificalness of infromationization business developing system.