Mingyang Subcontract Product Export Marketing Strategy

As a large state-owned enterprise, Mingyang Corp. holds the technical expertise of Aero-Engine manufacturing. With the advance of reform and opening up as well as Chinese export preferential policies, Mingyang Corp. has engaged for almost 30yeas in Subcontract production. It has also set up strategic partnership with many international Corp. in the World Top 500, on the field of Aviation, Gas Turbine, Oil Service and the others. It exports many components including casing assembly, frame, ring, housing, sheet metal, turbine blades, and so on. By the subcontract production cooperation, it can not only increase Mingyang's exporting sales revenue, but also learn many advanced manufacturing technique and management experiences on international similar fields, so that we can contribute more for Chinese aviation facilities development.However, in 2008, it caused some impacts to Chinese exporting enterprises, with the spread of world-wide crisis, the depression of international market economic and violent change of market demands. Especially, RMB exchanged rate has increased constantly during these two years, which caused exporting enterprises with high products prices so as to lose original competitive advantage in international market.In additional, Mingyang Corp. has also many imperfections on selling stages, which brings a certain limit on exporting sales business development. The aim that I write this article is to accelerate Mingyang's subcontract sales business, expand international market, and improve rapid and stable growth. In the above article, it analyses Mingyang's exporting sales status, issues and environment by Marketing theory. At last it provides some exporting marketing strategies for Mingyang subcontract business, which include product orientation, Pricing, Promotion and Public Relation strategies.