An Optimization Research On HF Company's Marketing Channels

Meatpacking industry is experiencing a quickly development period recently in China. The output of meatpacking industry reached 151 trillions and the growth rate is 25.5% in 2007. In the future years, the meatpacking industry will have a new stationary growth term, and will change from an old industry to a new quick developing industry. Some organizations forecast that the output value of China's meatpacking industry will increase 200 trillions in 2010. In recent years, the consumption of meat in China has an apparently structural change from refrigerant meat to hot fresh meat and from hot fresh meat to cool fresh meat. At the same time, the competition in meatpacking industry is becoming more and more drastic and the marketing channel becoming more and more important.We follow the rule that putting forward problems and analyzing the problem and then settling the problem in the paper. We find out the problems of HF Company's marketing channel on the basis of the research of HF Company's present marketing channels. With the popular marketing channel theory and the current condition of HF Company's marketing channel, the paper gives the resolving way, in which we will make an intensive cultivation on HF Company's marketing channel. The idea on HF Company's marketing channel should change from bigger better to intensive better. The intensive cultivation of HF Company is not only the expanding of the dealers and the construction of the marketing network, but also the optimization of HF Company from the basis to development and innovation. The intensive cultivation of HF is in the material practice and even if we have the marketing channel existence it is not forever. The result needs management and maintenance and innovation. In the development of intensive cultivation, HF Company needs development in theory and practice.The marketing channel optimization solution not only can take into effect on HF Company, but also can give the direction for other similar enterprises' marketing channel optimization.