Research On Development Strategy Of SAP China

Along with the rapid growth of China economy, China enterprise has gotten a lot attention from the world, and further more, the China management software industry has gotten more and more attention from the enterprises. Under this background, the local and global software companies are keeping thinking how to get success in China management software market.With the strategies tools and models, PEST, Porter's Five-Power Principle, SWOT, this study start from the analysis of the external and internal environment of SAP(China), and bring forward the development strategy and support system of SAP(China). The major content is as following:(1) The macro-environment analysis. Use the PEST model to analyze four factors of the external macro-environment, and point out the opportunities and challenges of software industry.(2) Industry analysis. There is a clear development plan in China's "Eleventh Five" Plan, as a major branch of IT industry, management software industry grew with the economy. In this chapter, the author will analyze the trends and opportunities in the industry; In addition, we will analyze the competitors by category and position SAP in this industry.(3) Internal environment analysis. Based on the Value chain analysis model, the author will analyze the major factors on the SAP(China)'s value chain, including base management model, HR, presales, sales, service and maintenance. And we will use SWOT to analyze the strategy of SAP.(4) Development Strategy. As the conclusion the analysis of external and internal environment, the author propose the future's development strategies, and all the resources will be allocated according to the strategies.Finally, the writer gave a brief summary and hope this article can be helpful in some degree to the participator in this area.Certainly, as a groping study, there must be some weak points in this strategies study, your review and comment are welcomed at any time.