The Research Of Chinese Tobacco Joint Marketing

China's tobacco industry get a rapid development after the " Law Of Tobacco Monopoly " was adopted since June 29, 1991 at the 20th Meeting of the Seventh National People's Congress, but there are also regional monopolies impede development of the industry, such as the adverse factors.Confronted with China's accession to the WTO to the Chinese tobacco industry has brought tremendous challenges and opportunities, China's tobacco industry has brought business from the Chinese tobacco companies restructuring and upgrading, since 2003. This paper reviews China's history of the development of the tobacco industry, the separation of Trade and Industry to the tobacco companies after the impact, as well as synergies from the marketing advantage of the tobacco companies come to China business synergy the necessity and importance of marketing. Through the use of enterprise marketing value chain analysis of the way the business value chain of the marketing synergies, the current At the same time, the trade and industry joint marketing development of concern, which the tobacco companies Industry Cooperative Marketing of the way and formed a Chinese tobacco company's joint marketing model design.